![]() When you use it in an interface, you’re opening a time capsule on your users’ screens, sending them back 20 years. Arial Is DatedĪrial (and those other usual suspects) are as iconic to the 1990s as Vanilla Ice. If you want your website or application (and by extension, your brand) to look unique and differentiated-you must use fonts that haven’t made their way into everyone else’s site. That was the only choice, so they were everywhere. Until a few years ago, every site on the Internet used some combination of Arial, Times New Roman, and all the other “web-safe” fonts that came packed into the native OS of both Apple and Windows. So, let’s talk about why Arial is just no good for you. (and like almost every other designer, I was a little bitter about it.) These days, with the widespread support of web fonts, all that raw emotion is at your brand’s fingertips. The subjective impressions we experience can be hard to nail down in words, but they’re real and powerful. And until the past few years, that power wasn’t readily available to interface designers. The effect is easiest seen in a comparison:Īuthoritative vs. As a reader, you react to type whether you know it or not, experiencing emotions, crafting perceptions. Fonts are like facial expressions-there’s a whole conversation contained in the way a font appears, before you ever read a word. There’s nothing like a great typeface to help you craft a message. ![]() ![]() But if your brand is in a relationship with the Arial typeface, you should break up. You can do better. Sometimes it’s easier to just stick with what you know than to see what else is out there. One of my clients recently decided Arial would be one of their brand fonts because “everyone has it.” They’re not the only ones that use that rationale.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |